FundsIndia Launches Digital Campaign #SmartParentMove to Promote Early Financial Planning for Children – Indian PSU
Marking Children’s Day, FundsIndia, one of India’s leading online investment platforms, has launched a new digital campaign titled #SmartParentMove to encourage parents to begin financial planning early and invest strategically for their child’s future.
The campaign draws from a powerful insight: while parents aspire to provide the best education and opportunities for their children, many delay financial planning until major expenses—such as higher education—become urgent. This often results in parents turning to personal loans, education loans, or even pledging gold to support their child’s dreams. #SmartParentMove reframes early financial planning as a meaningful act of love and responsibility.
Built on FundsIndia’s core strengths in smart financial planning, quick onboarding, and single-login account management, the initiative aims to showcase how early investments can secure a financially stable future for children. The campaign spotlights the company’s Minor Investment Account, enabling parents to invest in their child’s name, track goals, streamline portfolio management, and leverage tax-efficient, long-term growth.
The campaign is promoted through engaging social media content, a short video film, and podcasts, offering both emotional storytelling and practical financial guidance. It emphasizes the power of compounding and tax benefits—key factors that make early investment highly rewarding.
Speaking on the initiative, Mr. Akshay Sapru, Group CEO, FundsIndia, said:
“We have all heard stories of parents who look back with regret, wishing they had started investing earlier for their child’s future. In the rush of daily life, planning often gets postponed, and before you know it, your child is ready to chase their dreams. That’s when many parents find themselves forced to take personal loans or fall into debt. Sometimes, it’s the child’s dreams that get sacrificed.”
“This campaign is created to help parents take charge early. Small, consistent investments today can secure a stress-free tomorrow. Investing in your child’s future now isn’t just smart planning; it’s one of the greatest gifts you can give them.”
Through its balanced blend of emotion and financial wisdom, #SmartParentMove aims to empower parents and inspire a shift from last-minute borrowing to long-term financial freedom—ensuring that children’s aspirations are supported by thoughtful planning.
