Tiktok’s Biggest Star Had A Nearly-Billion-Dollar AI Deal. How Did It Fall Apart?

This past January, Khaby Lame, a Senegalese-Italian who has 160 million followers for his Chaplin-esque silent TikTok shorts, signed a $975 billion deal with Hong Kong-based firm Rich Sparkle Holdings for use of his likeness in AI-generated videos. Three months later, Lame largely disavows Rich Sparkle, whose share price is plummeting. – TheWrap (MSN)

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