Robotic automation provider Berkshire Grey will expand its European operations with the opening of a new “customer innovation center” in Haarlem, near Amsterdam, further strengthening its presence across Europe, the Middle East and Africa (EMEA), the Massachusetts-based company said on Wednesday.
Located near Amsterdam Schiphol Airport, one of Europe’s leading transportation hubs, the facility will serve as a hub for customer engagement, solution validation, technical training, and regional support.
The location also places Berkshire Grey at the center of the logistics and warehouse automation market serving Benelux, an economic region comprising Belgium, the Netherlands, and Luxemburg. That will provide proximity to retailers, logistics providers, warehouse operators, and systems integration partners.
The move comes as demand for Berkshire Grey’s solutions has increased significantly across the region as retailers, e-commerce companies, and logistics providers seek proven automation technologies capable of delivering measurable operational results, the firm said.
