NEW DELHI: In a bold step towards sustainable logistics and urban transportation, electric mobility platform BLive introduces BLive PRIME, an innovative 4-wheeler franchise model aimed at accelerating the adoption of electric mini-trucks for India’s rapidly expanding last-mile logistics sector. India’s last-mile delivery ecosystem continues to expand rapidly, driven by e-commerce and quick commerce, with the segment projected to grow at 15–20% CAGR. As logistics operations scale, the demand for high-utilisation, reliable, and cost-efficient fleet solutions is accelerating the adoption of electric mini trucks for urban freight movement. As part of its scale-up roadmap, BLive plans to deploy 500 electric cargo vehicles in the current financial year, starting with Bengaluru and expanding into key markets such as Delhi, Chennai, and Hyderabad in the coming months.
BLive PRIME is designed to bridge the gap between growing fleet demand and access to structured capital, enabling investors to participate in this transition through an asset-backed model. With an entry investment starting at ₹50 lakh, the model follows a 100% franchisee-owned, company-operated structure, in which investors own electric mini-truck fleets while BLive manages end-to-end operations, including deployment, utilisation, and maintenance. BLive’s fleet ecosystem leverages proven commercial EVs such as the Tata Ace EV, widely used in last-mile logistics for its suitability in urban delivery operations and consistent performance in high-frequency use cases.
Through its existing network, BLive supports deployments across leading logistics and delivery platforms, including Hyperpure, Porter, and Delhivery, among others, highlighting the strong and sustained demand for electric mini trucks in real-world commercial operations.
Commenting on the launch, Sandeep Mukherjee, Co-Founder & CEO, BLive, said, “India’s EV transition is entering a phase where scale will be driven by commercial use cases, particularly in last-mile logistics, where demand is predictable, and utilisation is high. With BLive PRIME, we are building a model that connects capital with this demand, enabling investors to own EV assets while we manage operations and ensure their deployment within a growing logistics ecosystem. This approach not only accelerates fleet electrification but also creates a structured, scalable pathway for participation in India’s EV growth story.”
BLive has been building an integrated EV ecosystem across fleet deployment, rider enablement, and franchise-led expansion. With the introduction of BLive PRIME, the company is expanding into larger-format commercial EV fleets, unlocking a significantly larger opportunity in urban logistics. The model is designed to:
● Enable scalable EV fleet expansion through investor participation
● Support the electrification of high-frequency delivery operations
● Create asset-backed, demand-linked opportunities in the EV ecosystem
As India’s logistics sector continues to evolve, electric mini trucks are expected to play a central role in enabling efficient and sustainable delivery networks. BLive PRIME aims to accelerate this shift by aligning demand, infrastructure, and capital into a single, scalable model.
About BLive
BLive is an electric mobility platform focused on accelerating EV adoption through fleet solutions, franchise models, charging solutions and technology-driven operations, with a strong presence in India’s last-mile delivery ecosystem.
