Ride-share pioneer Uber Technologies is continuing to expand its footprint in the food delivery sector, announcing Thursday that it had offered to acquire Berlin, Germany-based Delivery Hero for $14.8 billion, saying that adding the multinational online food ordering and food delivery company would extend Uber’s mobility and delivery platform to a total of 99 markets.
Of that total coverage, the proposed transaction would nearly double the number of markets where Uber will offer both mobility and delivery services, from 34 to 58 markets.
In Uber’s view, the rationale for the merger is bringing together its global technology platform with Delivery Hero’s strong local brands, merchant relationships, and delivery capabilities. In turn, that shift could accelerate innovation and deliver benefits for consumers, merchants, couriers, and drivers.
Specifically, the deal could increase demand for merchants, the company said. And in turn, that could help couriers and drivers by building a denser combined network, which is expected to drive higher order volumes, improved utilization, and a broader range of delivery and mobility earning opportunities, Uber said.
Independently of the Uber deal, Delivery Hero has also entered into a separate agreement with SSW Partners, a New York-based investment firm that has led cross-border investments alongside global businesses. SSW will acquire Delivery Hero’s businesses in a total of 14 markets, particularly where Uber Eats and Delivery Hero already overlap, subject to completion of the Uber Takeover Offer and other customary conditions, for a consideration of approximately $1.6 billion.
Listed by name and country, the delivery operations cover dozens of nations.
- Businesses being acquired by Uber (50 markets): Baedal Minjok (Republic of Korea); foodora (Hungary); foodpanda (Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore); Glovo (Armenia, Bosnia and Herzegovina, Bulgaria, Cote d’Ivoire, Croatia, Georgia, Italy, Kazakhstan, Kenya, Kyrgyzstan, Montenegro, Morocco, Nigeria, Serbia, Tunisia, Uganda, Ukraine); Hungerstation (Saudi Arabia); PedidosYa (Argentina, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela); talabat (Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar, United Arab Emirates)
- Businesses being acquired by SSW Partners (14 markets): foodora (Austria, Czechia, Norway, Sweden); efood (Greece); Foody (Cyprus); Glovo (Moldova, Poland, Portugal, Romania, Spain); PedidosYa (Chile, Ecuador); Yemeksepeti (Türkiye)