Madhu Mandapam Returns to IHE 2026, Showcasing the Best of India’s Alcobev Industry – Indian PSU
Madhu Mandapam, India’s premier alcobev pavilion, is set to make a strong return at the India International Hospitality Expo (IHE) 2026, which will be held from August 5 to 8, 2026, at the India Expo Mart & Centre, Knowledge Park II, Greater Noida.
Curated and managed exclusively by RASHA Solutions, a sister concern of Spiritz Magazine, Madhu Mandapam has emerged as one of the country’s most influential platforms for the alcoholic beverage industry. The pavilion celebrates innovation, premiumisation, craftsmanship and the growing diversity of both Indian and international alcobev brands.
Designed as a vibrant meeting point for the alcobev and hospitality sectors, Madhu Mandapam will bring together brand owners, distributors, importers, hospitality professionals, retailers, institutional buyers and beverage enthusiasts. The pavilion will feature business networking, product showcases, knowledge-sharing sessions and immersive experiences aimed at strengthening industry collaboration.
The 2026 edition marks the third edition of Madhu Mandapam following its successful showcases at AAHAR 2025 and World Food India 2025, both held at Bharat Mandapam in New Delhi. This year also marks the pavilion’s debut in Uttar Pradesh, extending its reach into one of India’s fastest-growing hospitality and alcobev markets.
Several leading companies from the industry will showcase their flagship products and latest innovations, including Alcobrew Distilleries, Amrut Distilleries, Diageo India, Grover Zampa Vineyards, India Glycols Ltd, John Distilleries, Mbrosia, Pernod Ricard India and Radico Khaitan Ltd, among others.
One of the key attractions will be the Bar Craft Challenge, sponsored by Amazing Vodka from India Glycols Ltd. The competition will bring together experienced mixologists and emerging bartenders from across India, who will compete on parameters such as presentation, hygiene, originality, taste, balance and creative interpretation of brand and ingredient briefs.
Visitors will also have the opportunity to participate in exclusive masterclasses focusing on Gamber Valley Single Malt Whisky and One More Jamun Vodka from Alcobrew Distilleries Ltd. The sessions will be complemented by guided tasting experiences, allowing participants to gain deeper insights into the products and their craftsmanship.
Entertainment will also be a major highlight, with Flairology presenting live flair bartending performances. Award-winning bartenders will showcase bottle-flipping techniques, precision pouring and creative cocktail preparation, transforming bartending into a visual spectacle for visitors.
For trade visitors and business professionals, a dedicated B2B Lounge will provide an exclusive space for networking, business meetings and strategic discussions. The lounge is expected to facilitate interactions between manufacturers, distributors, importers, hospitality chains, institutional buyers and other key stakeholders.
With its unique combination of product innovation, business networking, knowledge sharing and live entertainment, Madhu Mandapam is expected to be one of the biggest attractions at IHE 2026 and a significant platform for promoting the growth of India’s alcobev industry.
About RASHA Solutions & Spiritz Magazine
RASHA Solutions, in association with Spiritz Magazine, conceptualises and manages industry-focused platforms that promote the growth of the alcoholic beverage sector through exhibitions, experiential marketing, networking initiatives and knowledge-sharing forums. The organisation continues to create meaningful engagement between beverage brands, trade professionals and consumers while contributing to the evolution of India’s alcobev industry.
Madhu Mandapam enjoys the support of India’s leading alcobev industry associations, including the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian Malt Whisky Association (IMWA), Brewers Association of India (BAI) and the All India Brewers Association (AIBA).
