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Covering the big EV sales growth from various auto brands yesterday, I thought I got the biggest growth stories. However, apparently, I did not! While Volkswagen EV sales grew 231% year over year, sibling Audi one-upped that — literally — growing 232%.
One commenter under that article did point me in the direction of Audi. “Mr J” wrote: “I was more impressed by Audi’s Q6 e-tron outselling its ICE sibling Q5 with 10,059 sales vs. 9,719.” That is quite a feat. The Q6 e-tron was Audi’s big seller. Here’s how Audi’s EV sales broke out:
- Audi A6 Sportback e-tron — 3,532 sales
- Audi Q4 e-tron (including Sportback) — 3,546 sales
- Audi Q6 e-tron (including Sportback) — 10,299 sales
- Audi Q8 e-tron (including Sportback) — 42 sales
- Audi e-tron GT — 652 sales
Audi grew from 5,437 US EV sales in the 3rd quarter of 2024 to 18,071 sales in the 3rd quarter of 2025, which is 232.4% growth.
Here’s another big stat: electric vehicles ended up being 39% of Audi’s overall auto sales in the 3rd quarter! That’s just one percentage point below recent leader Cadillac (among legacy automakers, of course).
One more key highlights: The Audi A6 Sportback e-tron had almost triple the sales of the conventional Audi A6, and slightly more sales than the Audi A5.
Now, the question is the same for Audi as for other automakers. How does the auto company carry this forward and use it to score more electric vehicle sales in coming quarters? The market is not going away just because the EV tax credit is. To the contrary, with 18,071 more Audi electric vehicle drivers out there, there’s a ton of potential for word-of-mouth sales, for more mass-market buyers to get used to seeing EVs around them and consider buying one, and for Audi sales reps to tell the stories of happy Audi EV buyers. Go out there, do the work, and sell 18,000 more!
Well, we’ll see what happens, but one thing I can be sure of is that those new Audi EV owners are going to love their cars more than any other Audis they’ve owned in the past.
As someone whose first car was an Audi (almost 30 years ago!), I’m happy to see the brand at the forefront of electrification in the US. I just hope it is going to use this as a base to really step up and challenge Cadillac for the legacy EV crown (as a percentage of one’s own auto sales).
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