As Many Traditional Museums Struggle, The Museum Of Ice Cream And Museum Of Balloons Are Raking The Visitor Dollars In

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“When audience levels have plateaued at many traditional museums, the ability of entertainment companies styled as arts institutions to siphon away visitors poses a new challenge to the industry.” As one think-tank director said, “The culture has diverged, and museums could have done more to seem relevant to people.” – The New York Times



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