Supply chain tracking and visibility tech firm Project44 will separate into two businesses, as the original parent company will serve enterprise shippers, while the newly launched “LSP44” targets logistics service providers (LSPs).
In the company’s plan, Project44 will provide shippers with a “decision intelligence platform” that complements their transportation management system (TMS) and last mile delivery software with enhanced visibility. And in contrast, LSP44 will provide purpose-built artificial intelligence (AI) agent and API infrastructure for LSPs such as third party logistics providers (3PLs), freight forwarders, and brokers.
The firm says that LSP44 is not offering a newly created product, but rather splitting off an existing capability into a standalone business. According to Project44, its first product upon its founding in 2014 was a real-time API (application programming interface) for LSPs that spanned the entire logistics workflow of the less-than-truckload market, covering rate quote, dispatch, visibility, and docs.
“Shippers and LSPs don’t buy the same thing, so we stopped pretending one business could serve both,” Jett McCandless, founder and CEO of Project44, said in a release. “But here’s what most people forget: project44 didn’t start with shippers. We started in 2014 serving the brokers, forwarders, and 3PLs who took the first bet on us. They built this network with us. LSP44 is us coming home — handing the LSP industry more than a decade of network, data, and trust, now in the form of AI agents that act, not just observe. We’ve been here the whole time, helping build it.”
