“Reading Dies In Complexity” — Research Shows Online News Consumers Want Headlines To Be Simple

“Over 30,000 field experiments with The Washington Post and Upworthy showed that readers prefer simpler headlines (e.g., more common words and more readable writing) over more complex ones. A follow-up experiment showed that (they) paid more attention to, and processed more deeply, the simpler headlines compared to the complex headlines.” – Science Advances

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