Referrals From Google To Media Websites Have Plummeted, But Overall Page Views Have Held Fairly Steady. How Come?
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“Direct traffic is taking a larger share, internal recirculation is up and private sharing through texts, DMs and apps like WhatsApp has surged. Meanwhile, publishers’ most loyal readers are generating more pageviews than they did two years ago. The catch: Publishers are attracting fewer new readers.” – A Media Operator
