Summary
- Lufthansa introduced exclusive hand-made bread for business class passengers on long-haul flights from Germany.
- Bread dishes are part of Germany’s UNESCO Intangible Cultural Heritage.
- The airline also announced a new welcome drink, as well as new vegetarian amuse-bouche dishes.
Lufthansa announced that it would be introducing special bread that was developed exclusively for the German airline for its business class passengers flying long-haul itineraries. The new menu items were created in partnership with a baker-sommelier.
Part of UNESCO Intangible Cultural Heritage
The airline pointed out that Germany’s bread culture, which has resulted in over 3,000 different types of bread, has been part of the German UNESCO Intangible Cultural Heritage for ten years. Now, business class passengers flying long-haul flights from Germany will be able to enjoy specially baked bread dishes.
Photo: Lufthansa
These were created in partnership with Axel Schmitt, a baker-sommelier, and the World Baker of the Year 2022. The hand-made breads are exclusively available on long-haul flights from Germany, with Lufthansa operating such flights from either Frankfurt Airport (FRA) or Munich Airport (MUC).
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Fresh ingredients
According to the announcement, the breads are baked fresh daily from natural ingredients and do not contain any additives. They are served with hand-made butter and high-quality olive oil as appetizers. Furthermore, Lufthansa will introduce a new type of bread every three months per year, mixing up its bread offering for its passengers.
Photo: Lufthansa
Heiko Reitz, the Chief Commercial Officer (CCO) of Lufthansa, said that the entire team at the airline was proud to present its newest business class experience. The COO added that the culinary highlights, including the new German bread products and the Lufthansa Aperitif Avionic drink, underline the airline brand’s “timeless elegance.”
“The other new products that we will soon be introducing in various travel classes are further steps towards our goal of creating a whole new level of excitement for our guests.”
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New drink and vegetarian amuse-bouche
As mentioned by Reitz, Lufthansa will also be introducing the Aperitif Avionic, its newest signature drink that will be an alternative to water and sparkling wine onboard the airline’s aircraft, with the Avionic being served before takeoff.
The drink was specially created by the Frankfurt, Germany-based Ziegler distillery, developed with the help of Sven Riebel, a local bar icon. According to Lufthansa, the drink has peach notes and wild meadow herbs and is mixed on ice with tonic.
Photo: Lufthansa
Furthermore, the airline will also begin serving a vegetarian amuse-bouche, which will include dishes such as antipasti and sushi as a prelude to the first meal service during a flight. The carrier will also add fresh fruit to the dessert menu.
Lastly, Lufthansa has developed a new and modular snack offering between meal services, which depends on the length of the flight and the time of the day. This includes snacks, fruit, and salty or sweet treats, with the latter available on routes. From June 2024, Lufthansa will also receive Lindt chocolates in the airline’s exclusive design as a farewell gift.
In February 2023, Lufthansa introduced its newest long-haul flight experience, marketed as ‘Allegris.’ The airline promised to redefine the travel experience in all four cabin classes, including first, business, premium economy, and economy, with the German carrier spending €2.5 billion ($2.6 billion) to overhaul its onboard product and experience.
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