Classical California has launched a unified statewide brand, consolidating KUSC, KDFC and nine additional stations under a single identity.
The move follows the unification of on-air programming between the University of Southern California’s KUSC Los Angeles (91.5) and KDFC San Francisco (90.3) in October and is intended to expand free access to classical music and strengthen connections with arts communities across the state.
“This launch reflects a simple belief: classical music belongs in everyday life,” James A. Muhammad, President of Classical California, says in a news release. “Through familiar voices and extraordinary music, we invite listeners into something vibrant, warm, and deeply human.”
Under the new branding, the organization will operate with a single statewide identity across its radio signals, digital platforms, website, social media presence and an upcoming mobile app. Leaders say the changes are designed to provide seamless access to programming while increasing support for California’s arts community.
The consolidation is also aimed at maintaining service to long-standing audiences in Los Angeles and San Francisco while expanding 24-hour classical music programming to communities that no longer have a local station dedicated to the format.
Listeners will have access to broadcast radio and streaming services, along with specialty digital channels that blend genres and cater to families, gamers, film enthusiasts and Spanish-speaking audiences.
“A unified website and app will make it easier than ever to discover music, stories, and cultural moments from across the state and beyond,” says Bill Lueth, President of Classical California – San Francisco.
Classical California says it reaches more than 2 million listeners worldwide each month, making it the largest listener-supported public media organization in the U.S. dedicated to classical music. Its broadcasts reach across California through 11 radio transmitters, anchored in Los Angeles and San Francisco, with additional signals in Santa Barbara, San Luis Obispo, Palm Springs, Thousand Oaks, the Tri-Valley region, Silicon Valley, Ukiah-Lakeport, and Monterey.
