Breeze Airways Unveils Its Frequent Flyer Program

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Summary

  • Easy Breezy Rewards: Breeze Airways launches loyal program with cobranded credit card for extra points and redemptions on flights.
  • Earn Points Faster: Breeze Easy Visa Signature card offers 10X points on airline purchases and benefits like free WiFi and Priority Boarding.
  • Five New Cities: Breeze announces services to Dallas Fort Worth, Bangor, Orlando, Lancaster, and Lansing, expanding route network to 56 cities.

Premium leisure airline Breeze Airways is launching the first new airline loyalty program in the US in years. The airline has confirmed a partnership with Barclays for a cobranded credit card to earn additional points, alongside announcing the next five destinations in its route network.

Easy Breezy Rewards

Less than three years after launching scheduled operations, Breeze is rolling out a rewards program and accompanying cobranded credit card. The new loyalty program builds on the existing BreezePoints accounts passengers create when booking tickets, which are now being folded into the Breezy Rewards umbrella. Members can earn BreezePoints for all Breeze purchases and purchases with the card, which are to be redeemed on flights at a fixed rate.

The points will always have a minimum cash value of 1 cent. Speaking to Simple Flying about the launch, Breeze’s Chief Commercial Officer Lukas Johnson confirmed there will be additional ways to redeem points at a higher value later in the year, but there is a distinct emphasis on providing customers with a fixed rate of redemption as other US airlines have devalued the value of their air miles. David Neeleman, Founder and CEO of Breeze Airways, highlighted how strong of a presence the carrier has developed since launching in 2021:

“We’ve expanded rapidly since we took to the skies in May 2021. Today, we announced five more cities, so we now offer affordable flights from 56 cities across the US and are the largest carrier in terms of destinations served in 11 of those markets.

“Combined with Barclays’ trusted track record with major travel brands, I’m confident the Breeze Easy Visa will be THE airline card of choice for Breeze guests and frequent travelers.”

Breeze A220 climbing 3.2

The frequent flyer program will also be a portal to manage standard Breeze benefits such as no change or cancel fees, booking and flight management tools, and Free Family seating.

Earn points faster

Breeze revealed the Breeze Easy Visa Signature credit card to coincide with its loyalty announcement. The card offers up to 10X BreezePoints for Breeze purchases, including airfare and trip add-ons, such as premium seating, additional checked bags, and inflight snacks and beverages. Cardholders will also be provided complimentary inflight WiFi in Breeze’s Airbus A220 aircraft fleet. The airline is phasing out its non-Airbus aircraft from commercial service by the end of this year.

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I caught up with the carrier’s Chief Commercial Officer, Lukas Johnson.

Additional benefits include Priority Boarding for cardmembers and their travel companions on all Breeze flights and an introductory sign-up of 50,000 BreezePoints after spending $2,000 in the first 90 days of account opening.

Users earn double points on Breeze purchases, once when booked and again when flown. Purchases at grocery stores and restaurants earn 2x points, while all other purchases earn 1 point each. Neeleman believes the new card exemplifies the brand’s tagline of “Seriously Nice”:

“By doubling the BreezePoints earned for all Breeze purchases, we can confidently say the Breeze Easy Visa makes buying and flying with Breeze ‘Twice as Nice!”

The card will be offered by Barclays, which already provides more than 20 cobranded credit cards, including ones offered by JetBlue, American Airlines, and Frontier. Denny Nealon, CEO of Barclays US Consumer Bank, noted how the partnership will benefit consumers:

“Barclays is committed to being the premier choice for America’s best brands, bringing unique value to their loyal customers. Breeze Airways is unlocking affordable, elevated air travel to so many underserved markets and Barclays is thrilled to help Breeze Easy Visa cardmembers earn rewards for travel and more.”

Breeze Easy Visa Signature Card

Photo: Breeze Airways

The card comes with an $89 annual fee, which can be offset by a 7,500 Anniversary Bonus BreezePoints after reaching $10,000 in spending each year.

Five new cities

In addition to unveiling its loyal overhaul, the airline announced services to five new cities and new routes from nine existing cities. An interesting addition to the network is Dallas/Fort Worth International Airport (DFW) in Texas. A relatively large airport for Breeze and its point-to-point model, Breeze will serve DFW from its base in Provo, Utah, beginning June 7th.

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Bangor International Airport (BGR) in Maine will receive three new Florida routes this October with links to Tampa, Orlando, and Fort Myers. Beginning in October, Orlando will also serve as the base for flights to Lancaster Airport (LNS) in Pennsylvania and Lansing, Michigan’s Capital Region International Airport (LAN).

Breeze A220-300 landing

The carrier will also introduce an intra-Florida route from Tampa to Pensacola (PNS) on June 28th. With the addition of the new destinations, Breeze now offers flights from 56 cities across 29 states.



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