US carrier JetBlue
has revealed it is doubling down on premium travel by rebranding its Even More Space seats to a new “premium travel experience” called EvenMore. In addition to the extra legroom seats, passengers booking an EvenMore fare will benefit from additional travel perks.
EvenMore benefits
The new EvenMore experience will begin on January 28th, 2025. Passengers in the newly designated premium cabin will benefit from dedicated overhead bin space, complimentary alcoholic beverages, and a new premium snack (Tiny Tate’s Chocolate Chip Cookies). The rebrand comes as the airline looks to streamline its operations by phasing out its smaller Embraer aircraft and upgrading its premium experience with lounges in Boston and New York.
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The seats are located in the first few rows of the plane (or the first few behind Mint, in an aircraft that has Mint) and can be combined with even a basic fare by choosing the seat on the map. Marty St. George, President of JetBlue, noted how the cabin rebrand aligned with the company’s goal of providing a better customer experience:
“It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option.
“Building on the success of Even More Space, the new EvenMore offers new amenities that our customers will love, in addition to the extra legroom they enjoy today.”
Photo: JetBlue
The new EvenMore cabin and experience will be available on all JetBlue aircraft except its Embraer 190 fleet, which will be phased out in 2025. According to the airline, the existing Even More Space seats located mid-aircraft, overwing, or designated exit row seats will become ‘extra legroom’ seats and will be available for purchase on the seat selection page later in the booking process.
What benefits does EvenMore provide?
The EvenMore experience includes the front seats and a range of additional benefits a traveler sitting in a premium cabin would expect. Passengers will be able to take advantage of priority security where available, priority boarding, designated space in the overhead bins, and free drinks. The complete list of benefits is as follows:
- Extra legroom for ultimate comfort
- Complimentary alcoholic beverages
- Premium snack option: Tiny Tate’s Chocolate Chip Cookies
- Priority security access at select airports
- Early boarding for easier and faster settling in
- Dedicated overhead bin space marked with designated decals
- Complimentary headphones upon request
Photo: JetBlue
The complimentary alcoholic beverage perk does not apply to flights under 250 miles or those with no inflight service, and customers are limited to three free alcoholic drinks per flight.
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Frequent flyers in JetBlue’s TrueBlue
program will also be able to look forward to EvenMore in their Signature Perks for 2025. Those in the lowest tier, Mosaic 1, will have the option to book EvenMore at check-in. Frequent fliers with Mosaic 2, 3, and 4 status will be able to select EvenMore at the time of booking for more legroom and perks at no extra charge.
All Mosaic members will also be able to select extra legroom at booking at no additional charge as a part of their Signature Perks (where available) through the end of February. Beginning March 1st, 2025, Mosaic 1 members can make the selection at no extra charge during check-in, while Mosaic 2 & up members can make it at booking.
Photo: JetBlue Airways
The new cabin can initially be booked directly on JetBlue’s website. Those using third-party booking websites, like credit card travel portals, can add EvenMore after purchase. JetBlue confirmed EvenMore will become a fare option across all booking websites “Later in 2025”. The redesignation of the cabin and added benefits will further help JetBlue provide its connecting partners with the elevated cabin experience their passengers when booking in a premium cabin.
The news comes as JetBlue begins flights from Manchester-Boston Regional Airport
(MHT) to three destinations in Florida: Orlando (MCO), Fort Lauderdale-Hollywood (FLL), and Southwest Florida International Airport (RSW) in Fort Myers.
